000 00493nam a2200169Ia 4500
008 140613s2003 xx 000 0 und d
020 _a8124202923
082 _a658.8
_bSMI-P3
100 _aSMITH, Paul
245 _aHandbook of strategic marketing communication
_bNew ways to build and integrate communications
260 _bCREST
_aDELHI
_c2003
300 _axii, 300
_bHARD BINDING
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _aBERRY, Chris
_e
942 _2ddc
_cBK
999 _c6706
_d6706