000 00482nam a2200169Ia 4500
008 140613s2003 xx 000 0 und d
020 _a8125914277
082 _a658.827
_bMOO-P3
100 _aMOORTHI, Y L R
245 _aBrand management
_bThe Indian context
260 _bVIKAS PUBLISHING HOUSE PVT.LTD.
_aNEW DELHI
_c2003
300 _axi, 171
_bPAPER BINDING
650 _aBRANDS AND TRADEMARKS
650 _aMARKETING - BRANDS & TRADEMARKS
700 _a
_e
942 _2ddc
_cBK
999 _c6894
_d6894