| 000 | 00485nam a2200169Ia 4500 | ||
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| 008 | 140613s2003 xx 000 0 und d | ||
| 020 | _a0471455164 | ||
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_a658.8 _bKOT-P3 |
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| 100 | _aKOTLER, Philip | ||
| 245 |
_aLateral marketing _bNew techniques for finding breakthrough ideas |
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| 260 |
_bJOHN WILEY _aNEW YORK _c2003 |
||
| 300 |
_axvi, 206 _bHARD BINDING |
||
| 650 | _aMARKETING | ||
| 650 | _aMARKETING MANAGEMENT | ||
| 700 |
_aTRIAS DE BES, Fernando _e |
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| 942 |
_2ddc _cBK |
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| 999 |
_c7086 _d7086 |
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