000 00475nam a2200169Ia 4500
008 140613s2006 xx 000 0 und d
020 _a1403930171
082 _a658.827
_bMAT-P6
100 _aMATHUR, U C
245 _aBrand management
_bText and cases
260 _bMACMILLAN PUBLISHERS INDIA LIMITED
_aDELHI
_c2006
300 _axiv, 173
_bPAPER BINDING
650 _aBRANDS AND TRADEMARKS
650 _aMARKETING - BRANDS & TRADEMARKS
700 _a
_e
942 _2ddc
_cBK
999 _c8256
_d8256