000 00494nam a2200181Ia 4500
008 140613s2005 xx 000 0 und d
020 _a9812531823
082 _a658.83
_bAAK-P5
100 _aAAKER, David A
245 _aEssentials of marketing research
_b
250 _aEd 2
260 _bJOHN WILEY
_aNEW YORK
_c2005
300 _axix, 553
_bPAPER BINDING
650 _aMARKET RESEARCH AND ANALYSIS
650 _aMARKETING - RESEARCH & ANALYSIS
700 _aKUMAR, V
_e
942 _2ddc
_cBK
999 _c8720
_d8720