| 000 | 00454nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2008 xx 000 0 und d | ||
| 020 | _a0195693078 | ||
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_a658.8 _bSCA-P8 |
||
| 100 | _aSCARIA, Arul George | ||
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_aAmbush marketing _bGame within a game |
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| 260 |
_bOXFORD UNIVERSITY PRESS _aNEW YORK _c2008 |
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| 300 |
_axvii, 217 _bHARD BINDING |
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| 650 | _aMARKETING | ||
| 650 | _aMARKETING MANAGEMENT | ||
| 700 |
_a _e |
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| 999 |
_c9160 _d9160 |
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