000 00456nam a2200169Ia 4500
008 140613s2008 xx 000 0 und d
020 _a0670082261
082 _a658.827
_bART-P8
100 _aARTHUR, Ivan
245 _aBrands under fire
_b
260 _bPENGUIN INDIA
_aDELHI
_c2008
300 _axiv, 214
_bHARD BINDING
650 _aBRANDS AND TRADEMARKS
650 _aMARKETING - BRANDS & TRADEMARKS
700 _aMATHEWS, Kurien
_e
942 _2ddc
_cBK
999 _c9528
_d9528