000 00463nam a2200181Ia 4500
008 140613s2009 xx 000 0 und d
020 _a0070682607
082 _a658.8
_bCRA-P9
100 _aCRAVENS, David W
245 _aStrategic marketing
_b
250 _aEd 8
260 _bTATA MCGRAW-HILL
_aDELHI
_c2009
300 _axvii, 726
_bPAPER BINDING
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _aPIERCY, Nigel F
_e
942 _2ddc
_cBK
999 _c9697
_d9697