000			00538nam a2200169Ia 4500
008			140613s2010 xx 000 0 und d
020			_a8131730126
082			_a658.827 _bLIG-Q0
100			_aLIGHT, Larry
245			_aSix rules for brand revitalization _bLearn how companies like Mcdonald's can re-energize thier brands
260			_bPEARSON EDUCATION _aDELHI _c2010
300			_axx, 215 _bPAPER BINDING
650			_aBRANDS AND TRADEMARKS
650			_aMARKETING - BRANDS & TRADEMARKS
700			_aKIDDON, Joan _e
942			_2ddc _cBK
999			_c9740 _d9740