A confirmatory factor analysis on brand equity in mobile handset market (Record no. 11713)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00937npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHAH, RINAL B |
| 245 #2 - TITLE STATEMENT | |
| Title | A confirmatory factor analysis on brand equity in mobile handset market |
| Remainder of title | SEM approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 40-54 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study examine the practically and application of a customer based brand equity model in Indian mobile handset market. Hence the important attributes to make any moblie handset brand successful in Indian market will be disclosed. The study isbased on Aaker's conceptual framework of brand equity. Structural Equation Modeling (SEM) is used to investigate the casual relationships between the four brand equity dimensions and overall brand equity in the mobile handset market. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14781 |
| Note | M |
| Host Itemnumber | 33681 |
| Host Biblionumber | 11236 |
| Title | IUP: JOURNAL OF BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.