Integrated marketing communication (Record no. 17895)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00419nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-325-3684-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAL-R2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malaval, Philippe |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communication |
| Remainder of title | : Pentacom |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 480 |
| Other physical details | Paper Bidning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abbo, Marie-Helene |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 2968 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Discounted Amount | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 07/01/2025 | New Book Corner | 790.00 | 2024-25 | BOOKS | 74 | 658.8 MAL-R2 | 25809 | 07/01/2025 | 632.00 | 11148.00 | 20/12/2024 | MARKETING | Books |