Advertising management (Record no. 17911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00394nam a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-560-6513-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BAT-R3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Place of publication, distribution, etc | Noida |
| Date of publication, distribution, etc | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 540 |
| Other physical details | Paper Binding |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 2980 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| -- | 1075 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Discounted Amount | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 31/01/2025 | Aanjaneya Book Distributors | 885.00 | 2024-25 | BOOKS | 275 | 659.1 BAT-R3 | 25895 | 31/01/2025 | 708.00 | 2656.00 | 28/01/2025 | MANAGEMENT | Books | |||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 31/01/2025 | Aanjaneya Book Distributors | 885.00 | 2024-25 | BOOKS | 275 | 659.1 BAT-R3 | 25896 | 31/01/2025 | 708.00 | 2656.00 | 28/01/2025 | MANAGEMENT | Books | |||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | General Stacks | 31/01/2025 | Aanjaneya Book Distributors | 885.00 | 2024-25 | BOOKS | 275 | 659.1 BAT-R3 | 25897 | 31/01/2025 | 708.00 | 2656.00 | 28/01/2025 | MANAGEMENT | Books |