TY  - GEN
AU  - BHASIN, SWATI
TI  - Leaders on branding spree
PY  - 2013///
KW  - BRANDING
N2  - When a leader, who is otherwise a domain expert and familiar name in the industry, gearup to serve a fresh stint in a new organization, can he afford to be old wine in a new bottle? Or, does it become quintessential to strategze his leadership approach all over again to remain in the spotlight?
ER  -