TY  - GEN
AU  - ANAND, RAHUL
TI  - Brand India in Korea: A case study and review of nation branding research
PY  - 2013///
KW  - BRAND MANAGEMENT
N2  - The purpose of the study is to present a literature review on the nation brand concept and to examine  Brand India- its image, associations and the effect of age and education on brand salience of Korean consumers. 100 respondents were interviwed about their association with India, Indian firms and 'Made in India' products they wished to buy
ER  -