TY  - GEN
AU  - SAURABH
AU  - MAHAJAN,AKHIL
TI  - Consumers perception towards miraculous claims of brand with aesthetic appel
PY  - 2013///
KW  - BRAND MANAGEMENT
N2  - Often consumers are targeted with large claims of various brands that boast of miraculous results for products with an aesthetic appeal. This paper uses the exploatory design with mixed methodology to explore the ranks of miraculous claims out ofthe inventory of products and then uses the factor loading method to gauge the perception of the consumers. The key factors were identified after conducting a review of literature a dn then the factor loadings were applied to derive the ranking and obtain  the variance of the factors of perception
ER  -