TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Parvatiyar, Atul
TI  - Customer relationship management: : Emerging concepts, tools and applications
SN  - 978-0-07-043504-9
U1  - 658.812 
PY  - 2023///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
ER  -