TY  - BOOK
AU  - Kotler, Philip
AU  - Mukharjee, Tuhin
TI  - Essentials of modern marketing
SN  - 978-93593-0841-8
U1  - 658.8 
PY  - 2024///
CY  - Noida
PB  - Vikas Publishing House Pvt. Ltd.
ER  -