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ALEX N, JOJI
ALEX, N JOJI
THOMAS, JITHIN
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1.
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Enquiry into selected marketing mix elements and their impact on brand equity
by
ALEX, N JOJI
Material type:
Mixed materials
Publication details:
2012
In:
IUP: JOURNAL OF BRAND MANAGEMENT
M
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2.
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Brand credibility and purchase intention among users of shopping and convenience goods The moderating role of brand involvement
by
ALEX N, JOJI
THOMAS, JITHIN
Material type:
Mixed materials
Publication details:
2014
In:
INDIAN JOURNAL OF MARKETING
M
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