000			00933npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.827
100			_aMELNYK, VALENTYNA
245		4	_aThe double edged sword of foreign brand names for companies from emerging countries
260			_c2013
300			_a21-37
520			_aForegin branding-or using brand names that evoke foreign associations through, for example, spelling a brand name in a foreign language- is a popular means in both developed and emerging countries of suggesting a specific country of origin (COO) in the hope that it will evoke certain product qualities. As a result, consumers increasingly encounter products with brand names that imply a COO that differs from the actual COO (Wher the product is manufactured).
653			_aBRANDING
700			_aKLEIN, KRISTINA
773			_oP14724 _nM _927729 _011181 _tJOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11631 _d11631