000			01119npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8342
100			_aYIM, CHI KIM(BENNETT)
245			_aDo customers and employees enjoy service participation? _bSynergistic effects of self and other efficacy
260			_c2013
300			_a121-140
520			_aExtant research confirms the importance of value cocreation through customer participation, but relatively little is known about whether and how it creates an enjoyable experience for customers and service employees and the consequential outcomesof this positive affective experience. This study applies the concept of flow as an overarching framework and draws theoritical support from social cognitive theory, particularly its extension , of examine how customers and employees derive enjoyment from customer participation conditional on their perceived efficacy of themselves and their partners in financial services.
653			_aMARKETING
700			_aCHAN, KIMMY WA
773			_oP14724 _nM _927729 _011181 _tJOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11637 _d11637