000			00784npc a2200157Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.827
100			_aANAND, RAHUL
245			_aBrand India in Korea _bA case study and review of nation branding research
260			_c2013
300			_a14-25
520			_aThe purpose of the study is to present a literature review on the nation brand concept and to examine Brand India- its image, associations and the effect of age and education on brand salience of Korean consumers. 100 respondents were interviwed about their association with India, Indian firms and 'Made in India' products they wished to buy.
653			_aBRAND MANAGEMENT
773			_oP15114 _nM _932643 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c12275 _d12275