| 000 | 01013npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.827 | ||
| 100 | _aSAURABH | ||
| 245 | _aConsumers perception towards miraculous claims of brand with aesthetic appel | ||
| 260 | _c2013 | ||
| 300 | _a32-40 | ||
| 520 | _aOften consumers are targeted with large claims of various brands that boast of miraculous results for products with an aesthetic appeal. This paper uses the exploatory design with mixed methodology to explore the ranks of miraculous claims out ofthe inventory of products and then uses the factor loading method to gauge the perception of the consumers. The key factors were identified after conducting a review of literature a dn then the factor loadings were applied to derive the ranking and obtain the variance of the factors of perception. | ||
| 653 | _aBRAND MANAGEMENT | ||
| 700 | _aMAHAJAN,AKHIL | ||
| 773 |
_oP15114 _nM _932643 _011203 _tINDIAN JOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c12277 _d12277 |
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