Green marketing Initiatives in the Indian context

By:

YADAV, RAMBALAK

Contributor(s):

PATHAK, GOVIND SWAROOP

Material type:

Mixed materialsPublication details: 2013Description: 25-32Subject(s):

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Protection of the environment is an issue of key concern which has permeated into all spheres of life. Consumers are increasingly becoming concerned about the environment and various issues related to it at the global level. This change has encouraged a couple of organization and has also compelled mny oganizations to respond with 'environmentally' friendly product.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/10	Available		P15086

Protection of the environment is an issue of key concern which has permeated into all spheres of life. Consumers are increasingly becoming concerned about the environment and various issues related to it at the global level. This change has encouraged a couple of organization and has also compelled mny oganizations to respond with 'environmentally' friendly product.

There are no comments on this title.

to post a comment.