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Strategic brand management Building,measuring and managing brand equity

KELLER, Kevin Lane

Strategic brand management Building,measuring and managing brand equity - Ed 3 - DELHI PEARSON EDUCATION 2011 - 695 PAPER BINDING

ISBN: 8131756898

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / KEL-Q1

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