Strategic brand management (Record no. 10500)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00540nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2011 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131756898 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL-Q1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELLER, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| Remainder of title | Building,measuring and managing brand equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | PEARSON EDUCATION |
| Place of publication, distribution, etc. | DELHI |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 695 |
| Other physical details | PAPER BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRANDS AND TRADEMARKS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING - BRANDS & TRADEMARKS |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PARAMESWARAN, M G |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ed 3 | General Books | SSCBS Library | SSCBS Library | 30/03/2012 | DHANRAJ BOOK HOUSE | 550.00 | 2011-12 | BOOKS | 723 | 1 | 658.827 KEL-Q1 | 17200 | 19/06/2023 | 05/05/2015 | 4884.00 | 29/03/2012 | MANAGEMENT | Books | ||||
| Dewey Decimal Classification | Ed 3 | General Books | SSCBS Library | SSCBS Library | 30/03/2012 | DHANRAJ BOOK HOUSE | 550.00 | 2011-12 | BOOKS | 723 | 1 | 658.827 KEL-Q1 | 17201 | 19/06/2023 | 09/05/2018 | 4884.00 | 29/03/2012 | MANAGEMENT | Books |