Finding a home for products we love
BROUGH, AARON R
Finding a home for products we love How buyer usage intent affects the pricing of used goods - 2012 - 78-91
Consumers often dispose of used products by selling them in a secondary market. When consumers must dispose of products to which they feel emotionally attached, they often expect to sell the product at a price in excess of its market value. However, the authors identify a condition in which product attachment can decrease rather than increase the minimum price sellers are willing to accepts.
PRICING PRODUCT ATTACHMENT
658.8
Finding a home for products we love How buyer usage intent affects the pricing of used goods - 2012 - 78-91
Consumers often dispose of used products by selling them in a secondary market. When consumers must dispose of products to which they feel emotionally attached, they often expect to sell the product at a price in excess of its market value. However, the authors identify a condition in which product attachment can decrease rather than increase the minimum price sellers are willing to accepts.
PRICING PRODUCT ATTACHMENT
658.8