Can automated group recommender systems help consumers make better choices?
HENNIG-THURAU, THORSTEN
Can automated group recommender systems help consumers make better choices? - 2012 - 89-109
Because hedonic products consist predominantly of experience attributes, often with many available alternatives, choosing the right one is a demanding task of consumers. Decision making becomes even more difficult when a group, instead of an individual consumer, will consume the product, as is regularly the case of hedonic offering such as movies, opera performances and wine. Nothing the prevalence of automated recommender systems as decision aids.
MARKETING RECOMMENDER SYSTEM
658.8
Can automated group recommender systems help consumers make better choices? - 2012 - 89-109
Because hedonic products consist predominantly of experience attributes, often with many available alternatives, choosing the right one is a demanding task of consumers. Decision making becomes even more difficult when a group, instead of an individual consumer, will consume the product, as is regularly the case of hedonic offering such as movies, opera performances and wine. Nothing the prevalence of automated recommender systems as decision aids.
MARKETING RECOMMENDER SYSTEM
658.8