Social media and business
NARAYANAN, MADHAVAN
Social media and business - 2013 - 69-112
Today people live in networked world where tyy communicate through social media. In business, it presents immense opportunity to influence customers and done rightly, add value to the comapny's bottom line. In this colloquium, industry leaders share their experiences and understanding of the context, impact and the mechanisms for effective use of social media. Whil providing insight into the contemporary trends, the articles also throw light on the possible emerging pattern.
BUSINESS SOCIAL MEDIA
658
Social media and business - 2013 - 69-112
Today people live in networked world where tyy communicate through social media. In business, it presents immense opportunity to influence customers and done rightly, add value to the comapny's bottom line. In this colloquium, industry leaders share their experiences and understanding of the context, impact and the mechanisms for effective use of social media. Whil providing insight into the contemporary trends, the articles also throw light on the possible emerging pattern.
BUSINESS SOCIAL MEDIA
658