Social media and business (Record no. 11600)

MARC details
000 -LEADER
fixed length control field 00906npc a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s2013 xx 000 0 und d
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 658
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name NARAYANAN, MADHAVAN
245 ## - TITLE STATEMENT
Title Social media and business
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 69-112
520 ## - SUMMARY, ETC.
Summary, etc. Today people live in networked world where tyy communicate through social media. In business, it presents immense opportunity to influence customers and done rightly, add value to the comapny's bottom line. In this colloquium, industry leaders share their experiences and understanding of the context, impact and the mechanisms for effective use of social media. Whil providing insight into the contemporary trends, the articles also throw light on the possible emerging pattern.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term BUSINESS
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term SOCIAL MEDIA
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name ASUR, SITARAM
773 ## - HOST ITEM ENTRY
Other item identifier P14690
Note M
Host Itemnumber 30728
Host Biblionumber 11191
Title VIKALPA
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Articles

No items available.


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