Technology enhancing customer relaionship management

SRIVATSAN, SHREYAS

Technology enhancing customer relaionship management A review - 2013 - 4-7

Customer satisfaction is attained by giving value additions to the product and service and augmenting the experience involved in the buying cycle. As every product has a life cycle of it own, the consumers; expectations also vary with the life cycle. Thus, organizations are adopting various technological advancements to reach out to the customers in a more articulated approcah.

CUSTOMER RELATIONSHIP

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