Technology enhancing customer relaionship management (Record no. 11614)

MARC details
000 -LEADER
fixed length control field 00816npc a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s2013 xx 000 0 und d
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SRIVATSAN, SHREYAS
245 ## - TITLE STATEMENT
Title Technology enhancing customer relaionship management
Remainder of title A review
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 4-7
520 ## - SUMMARY, ETC.
Summary, etc. Customer satisfaction is attained by giving value additions to the product and service and augmenting the experience involved in the buying cycle. As every product has a life cycle of it own, the consumers; expectations also vary with the life cycle. Thus, organizations are adopting various technological advancements to reach out to the customers in a more articulated approcah.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term CUSTOMER RELATIONSHIP
773 ## - HOST ITEM ENTRY
Other item identifier P14682
Note M
Host Itemnumber 32630
Host Biblionumber 11203
Title INDIAN JOURNAL OF MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Articles

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