Technology enhancing customer relaionship management (Record no. 11614)
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000 -LEADER | |
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fixed length control field | 00816npc a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2013 xx 000 0 und d |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | SRIVATSAN, SHREYAS |
245 ## - TITLE STATEMENT | |
Title | Technology enhancing customer relaionship management |
Remainder of title | A review |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 4-7 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Customer satisfaction is attained by giving value additions to the product and service and augmenting the experience involved in the buying cycle. As every product has a life cycle of it own, the consumers; expectations also vary with the life cycle. Thus, organizations are adopting various technological advancements to reach out to the customers in a more articulated approcah. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | CUSTOMER RELATIONSHIP |
773 ## - HOST ITEM ENTRY | |
Other item identifier | P14682 |
Note | M |
Host Itemnumber | 32630 |
Host Biblionumber | 11203 |
Title | INDIAN JOURNAL OF MARKETING |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Articles |
No items available.