The rise of new media and product promotion
TREHAN, KULVEEN
The rise of new media and product promotion Exploring the potential of online media in advertising the services provided by major telecom. ser. - 2013 - 41-51
The present paper attempts to find out whether the telecommunication advertiser is making use of online media in brand communication; To decode the nature and composition of the online messages, prevalent innovations and novel executions in the telecommunication sector; To examine the use and efficacy of online media in the technology based service sector and To find out the relationship between above the line advertising and cyber advertising in brabd promotion.
MARKETING
658.8
The rise of new media and product promotion Exploring the potential of online media in advertising the services provided by major telecom. ser. - 2013 - 41-51
The present paper attempts to find out whether the telecommunication advertiser is making use of online media in brand communication; To decode the nature and composition of the online messages, prevalent innovations and novel executions in the telecommunication sector; To examine the use and efficacy of online media in the technology based service sector and To find out the relationship between above the line advertising and cyber advertising in brabd promotion.
MARKETING
658.8