The rise of new media and product promotion (Record no. 11625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00972npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | TREHAN, KULVEEN |
| 245 #4 - TITLE STATEMENT | |
| Title | The rise of new media and product promotion |
| Remainder of title | Exploring the potential of online media in advertising the services provided by major telecom. ser. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 41-51 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The present paper attempts to find out whether the telecommunication advertiser is making use of online media in brand communication; To decode the nature and composition of the online messages, prevalent innovations and novel executions in the telecommunication sector; To examine the use and efficacy of online media in the technology based service sector and To find out the relationship between above the line advertising and cyber advertising in brabd promotion. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14683 |
| Note | M |
| Host Itemnumber | 32631 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.