Digital strategy of Procter and Gamble
KUMAR, TANGIRALA VIJAY
Digital strategy of Procter and Gamble Becoming more agile and efficient - 2013 - 7-27
This case discusses the extent of application of information technologies at the Procter and Gamble Company (P&G), the world's largest consumer packaged goods company. P&G was on course to achieve 100% digitization of all its activities: collaborations among employees, market research, evolution of new products, production systems, supply structure, distribution, advertising and customer relationship management. The case further throws light on the organizational changes that had facilitated this process, including reorganizations of divisions, human resource management and reorientation of the IT work force.
STRATEGIC MANAGEMENT
658.401
Digital strategy of Procter and Gamble Becoming more agile and efficient - 2013 - 7-27
This case discusses the extent of application of information technologies at the Procter and Gamble Company (P&G), the world's largest consumer packaged goods company. P&G was on course to achieve 100% digitization of all its activities: collaborations among employees, market research, evolution of new products, production systems, supply structure, distribution, advertising and customer relationship management. The case further throws light on the organizational changes that had facilitated this process, including reorganizations of divisions, human resource management and reorientation of the IT work force.
STRATEGIC MANAGEMENT
658.401