Digital strategy of Procter and Gamble (Record no. 11644)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01092npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.401 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KUMAR, TANGIRALA VIJAY |
| 245 ## - TITLE STATEMENT | |
| Title | Digital strategy of Procter and Gamble |
| Remainder of title | Becoming more agile and efficient |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7-27 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This case discusses the extent of application of information technologies at the Procter and Gamble Company (P&G), the world's largest consumer packaged goods company. P&G was on course to achieve 100% digitization of all its activities: collaborations among employees, market research, evolution of new products, production systems, supply structure, distribution, advertising and customer relationship management. The case further throws light on the organizational changes that had facilitated this process, including reorganizations of divisions, human resource management and reorientation of the IT work force. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | STRATEGIC MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PURKAYASTHA, DEBAPRATIM |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14739 |
| Note | M |
| Host Itemnumber | 33412 |
| Host Biblionumber | 11216 |
| Title | Case Folio |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.