Relationship velocity
PALMATIER, ROBERT W
Relationship velocity Toward a theory of relationship dynamics - 2013 - 13-30
The dynamic components of relational constructs should play an important role in driving performance. To take an initial step toward a theory of relationship dynamics, the authors introduce the construct to commitment velocity- or the rate and direction of change in commitment- and articulate its importnat role in understanding relationships. In two studies, the authors demonstrate that commitment velocity has a strong impact on performance, beyond the impact of the level of commitment.
MARKETING
658.8
Relationship velocity Toward a theory of relationship dynamics - 2013 - 13-30
The dynamic components of relational constructs should play an important role in driving performance. To take an initial step toward a theory of relationship dynamics, the authors introduce the construct to commitment velocity- or the rate and direction of change in commitment- and articulate its importnat role in understanding relationships. In two studies, the authors demonstrate that commitment velocity has a strong impact on performance, beyond the impact of the level of commitment.
MARKETING
658.8