More than words: The influence of affective content and linguistic style matches in online reviews
LUDWIG, STEPHAN
More than words: The influence of affective content and linguistic style matches in online reviews on conversation rates - 2013 - 87-103
Customer increasingly rely on other cnsumer's reviews to make purchase decisions online. New insights into the customer review phenomenon can be derived from studying the semantic content and style properties of verbatim customer reviews to examine their influence on online retail sites' conversion rates. The authors employ text mining to extract changes in affective content and linguistic style properties of customer book reviews Amazon.com
INTERNET MARKETING MARKETING
658.8
More than words: The influence of affective content and linguistic style matches in online reviews on conversation rates - 2013 - 87-103
Customer increasingly rely on other cnsumer's reviews to make purchase decisions online. New insights into the customer review phenomenon can be derived from studying the semantic content and style properties of verbatim customer reviews to examine their influence on online retail sites' conversion rates. The authors employ text mining to extract changes in affective content and linguistic style properties of customer book reviews Amazon.com
INTERNET MARKETING MARKETING
658.8