More than words: The influence of affective content and linguistic style matches in online reviews (Record no. 11969)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00986npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LUDWIG, STEPHAN |
| 245 ## - TITLE STATEMENT | |
| Title | More than words: The influence of affective content and linguistic style matches in online reviews |
| Remainder of title | on conversation rates |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 87-103 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Customer increasingly rely on other cnsumer's reviews to make purchase decisions online. New insights into the customer review phenomenon can be derived from studying the semantic content and style properties of verbatim customer reviews to examine their influence on online retail sites' conversion rates. The authors employ text mining to extract changes in affective content and linguistic style properties of customer book reviews Amazon.com |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | INTERNET MARKETING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | RUYTER, KO DE |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14946 |
| Note | M |
| Host Itemnumber | 27730 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.