Battling shorter fatigue cycles
JOSHI, DEVINA
Battling shorter fatigue cycles - 2013 - 58-60
Consumers are getting tired quickly; so brands have to respond faster. Are marketers up to the challenge.
BRANDING
658.827
Battling shorter fatigue cycles - 2013 - 58-60
Consumers are getting tired quickly; so brands have to respond faster. Are marketers up to the challenge.
BRANDING
658.827