Battling shorter fatigue cycles

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Mixed materialsPublication details: 2013Description: 58-60Subject(s):

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In: INDIAN MANAGEMENTMSummary: Consumers are getting tired quickly; so brands have to respond faster. Are marketers up to the challenge.

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		52/8	Available		P15005

Consumers are getting tired quickly; so brands have to respond faster. Are marketers up to the challenge.

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