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Will value Co-creation help the bottom of the pyramid

BHARTI, KUMKUM

Will value Co-creation help the bottom of the pyramid - 2013 - 64-66

To reach out to tha base of the economic pyramid, organisatons need to bring put the transformational changes in the business approach and rework the proven practices of the west.

Subjects--Index Terms: MARKETING

National Library of Medicine Call No.: 658.8

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