Will value Co-creation help the bottom of the pyramid (Record no. 12101)

MARC details
000 -LEADER
fixed length control field 00613npc a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s2013 xx 000 0 und d
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BHARTI, KUMKUM
245 ## - TITLE STATEMENT
Title Will value Co-creation help the bottom of the pyramid
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 64-66
520 ## - SUMMARY, ETC.
Summary, etc. To reach out to tha base of the economic pyramid, organisatons need to bring put the transformational changes in the business approach and rework the proven practices of the west.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name AGRAWAL, RAJAT
773 ## - HOST ITEM ENTRY
Other item identifier P15021
Note M
Host Itemnumber 31644
Host Biblionumber 11197
Title INDIAN MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Articles

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