A study on purchase behaviour with special reference to Mahindra two wheelers
ANITHA, R
A study on purchase behaviour with special reference to Mahindra two wheelers - 2013 - 29-39
The two wheeler market in India is the biggest contributors to the automobile industry, with a size of Rs 100,000 million. Today's customers are becoming harder to please. They are smater, more price conscious, more demanding, less forgiving and collect information about many more competitiors with equal or better offers. The interaction between consumer expectations and actual product performance produces either satisfaction or dissatisfaction.
MARKETING
658.8342
A study on purchase behaviour with special reference to Mahindra two wheelers - 2013 - 29-39
The two wheeler market in India is the biggest contributors to the automobile industry, with a size of Rs 100,000 million. Today's customers are becoming harder to please. They are smater, more price conscious, more demanding, less forgiving and collect information about many more competitiors with equal or better offers. The interaction between consumer expectations and actual product performance produces either satisfaction or dissatisfaction.
MARKETING
658.8342