A study on purchase behaviour with special reference to Mahindra two wheelers (Record no. 12159)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00913npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ANITHA, R |
| 245 #2 - TITLE STATEMENT | |
| Title | A study on purchase behaviour with special reference to Mahindra two wheelers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 29-39 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The two wheeler market in India is the biggest contributors to the automobile industry, with a size of Rs 100,000 million. Today's customers are becoming harder to please. They are smater, more price conscious, more demanding, less forgiving and collect information about many more competitiors with equal or better offers. The interaction between consumer expectations and actual product performance produces either satisfaction or dissatisfaction. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KANIMOZHI, V |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15031 |
| Note | M |
| Host Itemnumber | 32640 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.