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Co- branding

MEHDI, MOKHALLES M

Co- branding A case study of Micromax and MTV - 2013 - 54-60

Co branding is an instrument to inroduce new products in the market by partner brands. The aim of the present case study is to identify the usefulness of co-branding in brand building. Partner selections in co-branding as well as the pessimistic side of co branding have also been included in the present research.

Subjects--Index Terms: BRANDING

National Library of Medicine Call No.: 658.827

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