Co- branding (Record no. 12162)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00725npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MEHDI, MOKHALLES M |
| 245 ## - TITLE STATEMENT | |
| Title | Co- branding |
| Remainder of title | A case study of Micromax and MTV |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 54-60 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Co branding is an instrument to inroduce new products in the market by partner brands. The aim of the present case study is to identify the usefulness of co-branding in brand building. Partner selections in co-branding as well as the pessimistic side of co branding have also been included in the present research. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRANDING |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15031 |
| Note | M |
| Host Itemnumber | 32640 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.