Mrtin Vaporizer
PRADHAN, DEBASIS
Mrtin Vaporizer What lies beneath brand positioning - 2013 - 123-150
despite the fact that consumers associated Mortin with power in India, the equity was somehow not getting transfered to the vap format and thus Mortin was not doing very well. Hari, the brand manager of Mortin Vaporizer, deliberates on what needs to be done to improve the situation.
MANAGEMENT-CASE
658
Mrtin Vaporizer What lies beneath brand positioning - 2013 - 123-150
despite the fact that consumers associated Mortin with power in India, the equity was somehow not getting transfered to the vap format and thus Mortin was not doing very well. Hari, the brand manager of Mortin Vaporizer, deliberates on what needs to be done to improve the situation.
MANAGEMENT-CASE
658