Mrtin Vaporizer (Record no. 12234)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00713npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PRADHAN, DEBASIS |
| 245 ## - TITLE STATEMENT | |
| Title | Mrtin Vaporizer |
| Remainder of title | What lies beneath brand positioning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 123-150 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | despite the fact that consumers associated Mortin with power in India, the equity was somehow not getting transfered to the vap format and thus Mortin was not doing very well. Hari, the brand manager of Mortin Vaporizer, deliberates on what needs to be done to improve the situation. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MANAGEMENT-CASE |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | AGRAAL, DIVYA |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15095 |
| Note | M |
| Host Itemnumber | 30731 |
| Host Biblionumber | 11191 |
| Title | VIKALPA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.