Predicting and managing consumers' package size impressions
ORDABAYEVA, NAILYA
Predicting and managing consumers' package size impressions - 2013 - 123-137
With rising public concerns about waste and overconsumption, predicting and effectively managing consumers' package size impressions have become critical for both marketers and [public health advocates. Addchange heuristic model of size impressionassumes that people add the percentage charges in the height, width and length of objects to compute their volume.
MARKETING
658.8
Predicting and managing consumers' package size impressions - 2013 - 123-137
With rising public concerns about waste and overconsumption, predicting and effectively managing consumers' package size impressions have become critical for both marketers and [public health advocates. Addchange heuristic model of size impressionassumes that people add the percentage charges in the height, width and length of objects to compute their volume.
MARKETING
658.8