Predicting and managing consumers' package size impressions

By:

ORDABAYEVA, NAILYA

Contributor(s):

CHADON, PIERRE

Material type:

Mixed materialsPublication details: 2013Description: 123-137Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: With rising public concerns about waste and overconsumption, predicting and effectively managing consumers' package size impressions have become critical for both marketers and [public health advocates. Addchange heuristic model of size impressionassumes that people add the percentage charges in the height, width and length of objects to compute their volume.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/5	Available		P15079

With rising public concerns about waste and overconsumption, predicting and effectively managing consumers' package size impressions have become critical for both marketers and [public health advocates. Addchange heuristic model of size impressionassumes that people add the percentage charges in the height, width and length of objects to compute their volume.

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